FedScoop: USPS’s Informed Delivery transforming mail experience for Americans

“Thanks to the U.S. Postal Service’s adoption of modern technologies like cloud, predictive analytics and artificial intelligence, Americans can now get a digital preview of their household’s incoming mail before it’s delivered.”

“The program is leading to a growing level of digital engagement with U.S. consumers and mailers and helping to generate new revenue streams for USPS. Called Informed Delivery, the USPS program delivered 12 billion digital images to 24 million consumers in 2019 with a growth rate of more than 200,000 customers a week. Along with that, Informed Visibility also offers ‘a wealth of real-time information to our customers and employees about the movement of mail through our network,’ according to the Postal Service’s annual report…

“Particularly important to the program is a cloud environment that USPS will use to process incoming image files and generate millions of daily digest emails. This environment can be easily scaled depending on the volume of images in a given day, said Pritha Mehra, USPS’s vice president of IT.”

“Informed Delivery is going through a new set of pilots using containerization and serverless technologies to compare the performance and costs of the various cloud deployment options, Mehra said…”

“And to improve customer satisfaction even more, USPS is enlisting artificial intelligence, analytics and customer relationship management tools to predict package delivery events and why people are reaching out to its call centers…” Read the full article here.

Source: USPS’s Informed Delivery transforming mail experience for Americans – By Wyatt Kash, July 21, 2020. FedScoop.

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